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Rey
Ortega
Owner, Sun Flour Baking Company and the Author of Tucker
the Tomato
Interviewed by Doh Driver |
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Rey,
are you vegan yourself?
Yes, ten years now! |
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Why
did you make the decision to go vegan?
I became vegan because I was always sick (also known as
food allergies) as a child and did not grow out of it.
It in fact got worse as I got older. I was 100 pounds
overweight, and doctors were no help. I stopped eating
eggs at 16 years old; little did I know I would be vegan
within 7 years. |
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Your
company, Sun Flour Baking Company, makes a full line of
vegan cookies and treats. What are some of your favorite
flavors?
My new favorite is my wheat-free Brownie and I admit,
I do eat my wheat-free Chocolate Chip every morning, and
have lost and then maintained my weight since switching
to a high protein/fiber vegan cookie. I cannot seem to
get sick of them--they are sooo good! |
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Which
are your bestsellers?
Chocolate Chip, Peanut Butter, and Lemon in the traditional
cookie. And in the wheat-free/gluten-free category, the
Golden Brownie, Chocolate Chip, and Peanut Butter are
best sellers. |
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So
some of your cookies and brownies are available wheat-
and gluten-free. What flavors do you have in the gluten-free
line?
In addition to the bestsellers mentioned above, we also
make Lemon, Cinnamon Twist, German Chocolate, and Mocha
Java. I am also working on a Macadamia Chocolate Chip
and a "Mock Oatmeal Raisin" without oats. |
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What
do you use instead of wheat or other gluten flours? How
do they compare to wheat-based treats?
I use pinto bean flour combined with rice flour. My wheat-free
flours contain no gluten and are high in fiber and protein.
They are excellent in taste and texture. They are legumes,
rather then a grain. I special order my flours and they
are four times more expensive then any other flours, including
wheat flour. |
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How
long has Sun Flour been in business, and what prompted
you to start the company?
Five years ago I started Sun Flour Baking, and I was the
original owner and founder of Alternative Baking Company,
which is also in Sacramento, CA. Most all those recipes
are also ones I created. I don't have any affiliation
with them anymore because of major differences at the
time. I initially started that company because of my problems
with food allergies and sickness. |
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Have
you had many surprises along the way of developing your
business?
The biggest surprise was having to compete with myself.
I didn't think I had it in me to create two vegan cookie
companies and compete with my old recipes. But here I
am, thriving with a successful vegan business once again!
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What
is the most rewarding part of your job at Sun Flour?
Seeing peoples faces when they first taste one of my vegan
cookies and they don't realize that it's vegan. And also
knowing that I have put millions of vegan cookies in people's
tummies. |
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Are
your employees vegan?
My assistant, Lauren Farnsworth, has been vegan for four
years now, and my bakers are vegetarian. |
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You
also have written a children's book! Tell us how you came
to write Tucker the Tomato. What was the inspiration?
I travel a lot, and I see tomatoes all along the road
to L.A. And once saw a squirrel eating one, so I put it
together with the natural foods business and came up with
Tucker. |
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The
layout is very clean and kid-friendly. Who is the artist,
and what is her/his background?
Amanda Moeckel is a really big part of Tucker--it was
a great collaboration between her and me. Amanda came
up with Tucker's look after only a few attempts and rewrote
my story and added a few characters. I wanted to make
Tucker Organic Catsup as the ending at the natural foods
store, but Amanda thought differently and had Tucker find
his friends instead. Amanda is one of the most passionate
animal activists I have ever met. I personally picked
her after interviewing other artists--once I realized
how passionate she was, I knew I had found the right artist.
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Tucker
is an organic tomato, and helps children understand the
difference between organic and conventional foods. The
conventional tomatoes look pretty tough. You obviously
support the organic food movement, yet most of Sun Flour's
cookies have only one organic ingredient (cane sugar).
Are you hoping to transition your products to fully organic?
Yes, I am transitioning very slowly to organic. It is
really tough because the cost of organic ingredients are
about 25% higher, thus making the cookies retail so high
it would turn people off. I am always actively looking
for organic suppliers. |
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Your
publishing company has more books coming out. What can
we expect to see in the near future? Are you the author
of all of them, or are you publishing books written by
other authors?
The next book to be published was written and illustrated
by Sarah Rudy. |
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| Sarah
is another great and passionate person with amazing talents
that will be a benefit to the animal rights movement.
Her book is titled, "Benji Bean Sprout Doesn't Eat
Meat!" It's about a little boy that goes to school
and gets picked on for being vegetarian. He questions
his parents' idea of being vegetarian until his father
takes him to the Farm Sanctuary and helps Benji end his
doubts. |
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| I
also have The Dancing Star, Benny Brontosaurus Goes
to a Party, Barney Bumble Bee Likes to Smell Flowers,
and The Littlest Girl with the Longest Braids in the Whole
Wide World. I have written some of them, but have
assigned my assistant Lauren Farnsworth to co-write a
few. And more are coming soon, including an animal art
greeting card line with the work of different artists,
including Amanda and Sarah. You can see the greeting cards
at www.animalartgreetingcards.
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Where can your baked goods be found?
Mostly at natural foods stores, and on my Web site, www.sunflourbaking.com.
If you cannot find a local store that carries them, I
suggest you call or e-mail us so we can get our products
in a store near you! I also do some airlines, like Continental
Air, as part of their vegetarian meals. |
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How can readers get your book(s)?
I sell Tucker on www.tuckertomato.com,
as well as through Amazon.com and the Barnes and Noble
Web site. I am slowly getting my books in natural food
stores. I also am making a coloring book for the natural
foods industry, which will have things like veggie burgers
and organic fruits and vegetables to color, along with
puzzles that will be hours of fun. It also will be available
on my site. I also will be selling my books on eBay; look
under vegan in the search option. |
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| My
goal is to make children's books with animal and vegetarian-friendly
themes and get them into stores (both natural foods and
mainstream). I found there is a lack of kid-friendly books
with those themes in stores. |
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Doh Driver is the full-time single parent of Griffin,
her 3-year-old healthy, breastfeeding, joyous little vegan.
She is also a part-time yoga instructor in Florida, and
became completely vegan as of New Year's Day, after 12
years of saying, as a vegetarian, she could never be vegan.
By making peaceful and compassionate choices in her life,
she hopes to provide her son with a model of mindful,
gentle living. |